Tik tok music rules1/3/2024 ![]() However, brands are unable to participate in sponsored hashtags and trends started by other businesses. "It has a huge impact for us as it means we can't jump on any of the trending songs, which of course was one of the methods used by brands to get more views/likes on their videos," Trenchard told Business Insider.īeyond the royalty-free music library, brands can still use soundtracks from other videos on TikTok. The new Commercial Music Library appears to be full of minute-long "stock" tracks, according to a Twitter post from Oliver Trenchard, who runs the TikTok account for World Rugby through content agency Engage Digital Partners. In a recent story from the Financial Times, a source compared TikTok's use of music to that of Napster, and the music file-sharing platform that was forced to shut down in 2001 after multiple lawsuits related to copyright infringement. They then move their feet like a pair of flopping bunny ears, before raising their butts. Basically, the challenge sees the participant lay on their stomach with their feet behind their head so they resemble bunny ears. Universal Music and other companies have recently threatened to sue TikTok for copyright infringement as licensing negotiations with the platform remain at a standstill. The Bugs Bunny Challenge is going viral on TikTok right now, and surprisingly it has absolutely nothing to do with Bugs Bunny. Jorgenson said he only found out about the change after a video he created was never published on TikTok. However, the transition to strictly royalty-free music caught attention this week after Dave Jorgenson, the face of the Washington Post's popular TikTok account, posted about it on Twitter. ![]() ![]() That’s how much time you have to capture the. The attention span of TikTok users varies between 1 - 4 seconds. TikTok told Business Insider that it's been communicating the change to affected brands. 1.Keep your audience hooked from the get go. Rowan is the Marketing Coordinator at Sprintlaw. You can reach out to us at or contact us on 1800 730 617 for an obligation-free chat. If brands want to use this music, they'll have to obtain the appropriate license granting them commercial use, policies that users on YouTube have long had to adhere to in order to keep their videos from being taken down. After all, copyright and IP can be a tricky area to understand, especially if you’re producing all sorts of content for your business. What this means is that the brands affected - which TikTok denotes as "verified businesses and organizations" - will no longer be able to use mainstream music and popular songs that are frequently used for dance challenges and viral trends on the platform. ![]() A TikTok spokesperson told Business Insider that it started to roll out this change at the start of May, giving brands access to a new Commercial Music Library they can use when creating videos. TikTok has enacted strict limits on the music and soundtracks that brands can access when producing content on the platform.īrands will only have access to a collection of royalty-free music - that is, TikTok soundtracks that are licensed for commercial use. Account icon An icon in the shape of a person's head and shoulders. ![]()
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